About Me

You know what I LOVE about writing conversion copy?

It’s heavily based on research, methods, frameworks & strategy.

The logical, practical side of me adores all of that. There’s also math – yay! – when we look at stats like conversion rates, CPC, sales, open rates…


It’s also intuitive, thoughtful, & psychologically-minded.

Who doesn’t love exploring emotions… the mind… the way we think… to empathize and understand another’s perspective? It’s essential to write effective copy.


We usually make purchases for emotional reasons, but we want to justify our purchases
with reason. Writing copy that converts is the perfect blend for
my logic-loving mind and emotionally-based center…

And so…

You’ll find me tucked away in my home office in Maine, with
the summer scent of salty sea air floating in through the windows…
or a steaming cup of tea in hand, swathed in bundles of blankets the other 3 seasons…
gathering my bits of gold to write you knock-you-off-your-ass conversion copy.

I choose to write for entrepreneurs, course creators & coaches who help others in some way because you have gifts to help us grow as human beings – to become happier, more content, more satisfied

Whether it’s learning something we want to explore or have a passion for…
Or learning skills so we can change our careers without needing another 4 years…
Or crafting a lifestyle that gives us the time and flexibility to spend with family, or travel, or whatever makes us happy…

I choose to write conversion copy to help bring you and your audience together.



Cadie & Meliah, best buds

Stonington, Maine – if you paddle, you must go!

Some things I’ve learned or explored through classes & volunteering…

Sea kayaking around Cushings Island,
Casco Bay, Maine

  • sea kayaking
  • painting
  • cooking
  • tennis
  • metalsmith
  • xc skiing
  • dance
  • birdwatching
  • yoga
  • drumming (Djembe)
  • sailing
  • animal rescue
  • Audubon Naturalist Guide
  • Refugee Resettlement Program
  • Center for Grieving Children
  • Big Brother/Big Sister
  • Maine Island Trail Association

    And of course the professional degrees…
     the BA, the MSEd in Literacy Education, Reading Recovery Training, Literacy Coach Training, plus an assortment of other graduate classes

And then look what happened next!

Copywriting Training with AWAI

Digital Marketing, Sales Funnels & Landing Page Design with Julie Stoian

Conversion Copywriting & Optimization with Joanna Wiebe and Ry Schwartz, Copyhackers

The Copywriter Accelerator with Kira Hug & Rob Marsh 

I discovered a new career I love –
conversion copywriting with a side of digital marketing!

A little more about me…

I’d love to hear from you & see how I may be of help to you!